Digital Campaign
Brief - Most people believe brushing alone is enough for oral hygiene, unaware it only cleans 25% of the mouth, leaving germs behind. Listerine goes beyond brushing—fighting germs, freshening breath, and improving gum health. This campaign aims to bust myths, engage young audiences, and make mouthwash a daily essential.
Insight: Young adults today are more health-conscious than ever—they carefully track their diets, count their steps, attend yoga sessions, and analyze every ingredient on a food label. But while they focus on their body’s fitness, they often overlook their mouth’s health, despite it being the gateway to overall well-being.
Idea - #BeListerineClean
You work hard to keep your body fit, your mind calm, and your lifestyle clean. But hey, isn’t your mouth part of that journey too?
It’s time to #BeListerineClean – because a truly fit you starts with a clean, healthy mouth!
Social Media Carousel 1
Social Media Carousel 2
