Digital Campaign
Brief - To promote Kinara Capital’s mobile app as an empowering and easy-to-use financial tool for MSME entrepreneurs, addressing their financial challenges and helping them take the next step towards business growth. The campaign aims to create widespread awareness across diverse regional audiences using a relatable and entertaining approach
Insight: Small business entrepreneurs often face financial roadblocks, lack of awareness, and fear of complex loan processes. They seek reliable, simple solutions that can help them grow without unnecessary hurdles. However, financial jargon and traditional methods often push them away from exploring digital financial tools.
Idea - #BusinessChaleNonStop
Cricketer Ravindra Jadeja, known for his resilience, consistency, and charismatic personality, steps onto the business pitch to bat for MSMEs. Through a series of three light-hearted yet impactful ads,
Jadeja uses his iconic cricket catchphrases to simplify complex financial scenarios and highlight how Kinara Capital’s myKinara app can provide easy, quick, and transparent solutions for small business owners.